You need to make sure that your target market can always find you. HOT TIP: Pinterest will give you a custom piece of code to pop onto your website, this will help you to see the analytics and take note of what pieces of content are doing well and driving the most traffic. By doing this, maximises your visibility and increases your chances of being found by your audience.ĮXAMPLE: Instead of just saying “Betsy & Francis” we say “Betsy & Francis | Small Business Marketing Tips & Ideas for Women” because our potential new clients won’t search our names, they’ll search for our services to find out about us. Ensure you have implemented SEO into your Pinterest description, including how your business helps your dream client/customer.
Make sure your Pinterest page is already set up as a business account NOT a personal page. We weren’t playing the Pinterest game for long, but we saw huge results in a very short amount of time and it all came down to implementing the following: So if you’re breaking out in a cold sweat at the thought of Instagram dropping off the face of the earth and your small business going with it you’re in the right place…īack in 2019, we discovered the power of Pinterest Marketing and quickly became best friends with the platform. With constant changes to social media platforms Instagram and Facebook, it’s getting harder to grow organically as a business and it makes you wonder “Where would your small business be if Instagram disappeared tomorrow?” This post is all about how you can improve your Pinterest Marketing Strategy in 2022.
Ranking high on search engines drives traffic, generates leads, and increases conversions making your business extremely successful, not to mention profitable.ĭo you want to know something even more amazing? Your business CAN rank #1 on Pinterest easily, organically, and freely. So, how would you feel if you could rank #1 on Google organically? Not only would you be popping the bubbly but our guess is that you would also be rolling in it.
Did you know that Pinterest is a visual search engine? Yep, just like Google.
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